
Ong’s Seafood @Sheng Huat
A great selection of products at unbeatable prices. Fresh Fishery Port Seafood can now be delivered to your doorstep! Your family no longer needs to wake up in the middle of the night to enjoy them!

Visit Ong’s Seafood @Sheng Huat
Ong’s Seafood @Sheng Huat 盛發 has been around since the 1980s.
Sheng Huat 盛發 was started by the founder Mr. Ong when he was in his 20s.
Knowing almost nothing about seafood, he started from scratch with his 4th elder brother at the Ang Mo Kio neighbourhood wet market. His customers are mainly the residents staying in the vicinity.
He worked very hard, Tuesday to Sunday, from 6am to almost 1pm day in & day out even on public holiday.
By the Grace of God, in the late 1990s to early 2000s, he chanced upon an open door opportunity & decided to venture into the fishery distribution industry.
There’s a chinese saying, “一步一脚蹬”, he learnt the ropes of being a distributor, getting merchants from Malaysia, Indonesia & other countries & slowly gained the traction of his regular customers from individuals (like you & me!), restaurant owners, zichar stalls & neighbourhood wet market fish agents.
Still working from Tuesday to Sunday, however, for the past 20+ years, his working hours are from 1130pm to 730am.
While you & I were sleeping soundly, Mr. Ong worked hard at the Fishery Port, to bring good quality, very fresh & reasonably priced seafood for the customers!
Finally in 2018,
Mr. Ong’s Daughter, Faith Ong (yours truly) after numerous & persistent request from her friends & clients (at her current workplace), finally decided to provide an alternative service for individual consumers like you!
Sheng Huat 盛發 envisions to provide quality fresh seafood at doorstep to every family with convenience!
We believe in providing our customers with quality products as well as outstanding service with integrity, honesty & professionalism. Our dedication to our business is reflected through the work we do each day.
Get in touch to learn more about Ong’s Seafood @Sheng Huat & explore the site for more information.

Opening Hours
Visit Sheng Huat Today!
Direct Fishery Port Purchase:
Mon - Sun: 3am - 5am
(Most of the seafood are ready for sale!)
Doorstep Seafood Delivery:
Tues - Sun: 8am - 10am
Monday Wee Morning: Closed
We Will Get Back To You Soonest!
Questions, Feedback & Delivery requests?
Feel free to reach out, I would love to hear from you! :)
Senoko Fishery Port, Sheng Huat, Stall #26, Singapore 759908
+65-97545658 (Call or WhatsApp)

Delivery 1-2-3
How Does This Works?

By the way, just for education purpose💡
Sheng Huat Fishery (my dad’s) is a distributor so typically we don’t sell by grams or slices, our fish are ordered by the entire fish & of cos, Yes we can fillet for you.
<<How do you sell your fish?>>
• For example like Salmon, Threadfin, Balai Ngoi or Cod Fish etc, if you order, it’s like 3-4kg per fish.
• Sometimes, my clients prefer bigger fish like 4-5kg. Generally, the bigger the fish, its meat are super nice.
<<How long do you take to finish 3-4kg of fish?>>
• It depends on you 😝😍
• For a family of 4 pax, if every day you cook fish, about 2 weeks you can finish it
<<So what are the methods of fillet>>
We will fillet for you into slices
• Horizontal cut means no bones.
• Vertical cut means got bones in the center.
<<How to keep the fish?>>
• As the fish is very fresh, you can slice them into the size that you want & immediately put these slices into plastic sheets
• Put them into the freezer... as & when you want to eat, you can take out the individual packets to defreeze for cooking! 👍🏼
• By doing this, the freshness of Sheng Huat fish is locked up immediately for the 2 weeks!
<<How Large are the Pomfret?>>
• Pomfrets are by different weight — small, medium or large size.
• They can be as small as 400g to as large as 800g-1000g per pomfret.
• Chinese Pomfret (also known as Dou Chang) are the most superior & highest grade Pomfret compared to black Pomfret, golden Pomfret & white Pomfret
<<Besides fish, how about the other seafood?>>
• Clams, Prawns & Sotongs are by per kg ordering.
Featured Products
Customers' Testimonial
Unfiltered | Authentic | Relevant
Very friendly Uncle.
His seafood is really very fresh. More than 30 years of experience is really proven.. My 84 year old mum loves all his fish!!
Thank you Uncle Ong :)
Adeline See
鱼好新鲜。价钱真的没得比,鳕鱼,白鲳鱼,salmon,虾,sotong 好新鲜。全家人吃的好, it is very good.
Lee Kheng
I did homemade popcorn fish with fresh sea bass from Sheng Huat! And also fresh cod fish porridge. They are 很鲜甜!
Yih Yin
Salmon from Sheng Huat is really fresh & texture is so tender & not fishy.
Annie Goh
My family & especially the 2 boys like the cod fish, prawns & leather jacket fish!
Sharon

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